If you want to build an online store, you have probably done some research and you have concluded that there are hundreds of free eCommerce templates out there. These templates come with many interesting features, but these features can sometimes cause confusion in new online sellers.
For many new online store owners, selecting a free eCommerce template is a simple thing – they are selecting the one that looks most attractive in their eyes. It sounds logical, right?
The fact is that eCommerce templates, be it free or premium, have an impact on the behavior of visitors. In case the website looks attractive, visitors usually stay for a longer period of time. There are few other things that affect the time spent on a website like engaging content, interesting photos, and captivating titles. But, there are few other things that you should look for when choosing an eCommerce template.
To start with, you must think about your logo. You have probably noticed that every successful online store has a unique logo. So, when selecting a free eCommerce template, make sure that you can use your logo on it in the best possible way. Your logo must fit the design of the template. If the color scheme, lines, and other design elements are completely different from your logo, your online store will look unprofessional. The situation is much easier when you don’t have a logo. In a situation like this, you can create a logo that matches the template.
The next thing that you should consider is the type of industry where your business belongs. Before you select an eCommerce template, take a closer look at the website of your competitors. Analyze the colors schemes they use, the style etc. For instance, those who are selling health products usually don’t use red color because red color is related to pain, blood, and discomfort. Online stores focused on selling clothes usually have earthy colors. It’s all about creating the right feel for your potential clients.
In the end, selecting the right free eCommerce template means taking width into account too. There are full/fluid and fixed width templates. The best idea is to stick to full/fluid width templates or responsive templates. This is quite logical because these templates adjust to the width of the browser. In other words, users will have the same experience regardless of the device they use.